Following our highly-successful and thought-provoking conference on The Future of Branded Content on 26th September in London, we are happy to share some of the highlights from the presentations.
Section 1: Content is dead; long live Branded Content
From Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist
And Russell introduced Stephen Upstone from LoopMe:
Insights from Giles Pocock, VP Client Services, Propaganda
Peter Burns, Marketing and eCommerce, Waitrose – storytelling:
Section 2: Infectious content
From Emma Jenkins, Chief Marketing Officer, giffgaff
Paul Gaskell, Associate Director, The Value Engineers introduces Multiplicity
Section 3: The Power of User-Generated Content
“YouTube – a creative perspective” – from Steve Paler, YouTube Creative Services
Graham Hodge, Global Head of Branded Content, shows how LBiDigitas’ clients are cracking it:
Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.
Sadly we don’t have a copy of Dan’l’s presentation yet, but you can read more at vice.com
Section 4: The Future of Branded Content
“Making Content Count” – James Booth, CEO & Founder, Rockabox
The Future of Branded Content – over to you…
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Soundbites on The Future of Branded Content
Hear some insights from our excellent speakers at The Future of Branded Content conference – digital and social marketing for the future, now.
Hear O2, Nike and SONY’s content stories
Alice Driscoll announced as new speaker for The Future of Branded Content conference, on Thursday 26th September 2013 at the Hospital Club in Covent Garden, London.