Following our highly-successful and thought-provoking conference on The Future of Branded Content on 26th September in London, we are happy to share some of the highlights from the presentations.

Section 1: Content is dead; long live Branded Content

From Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist

Russell Buckley at The Future of Branded Content conference by Fire Circus from FireCircus

 

And Russell introduced Stephen Upstone from LoopMe:

Loop Me presentation from The Future of Branded Content, by Fire Circus from FireCircus

 

Insights from Giles Pocock, VP Client Services, Propaganda

Propaganda at The Future of Branded Content conference by Fire Circus from FireCircus

 

Peter Burns, Marketing and eCommerce, Waitrose – storytelling:

Peter Burns’ presentation from The Future of Branded Content, by Fire Circus from FireCircus

 

Section 2: Infectious content

From Emma Jenkins, Chief Marketing Officer, giffgaff

giffgaff’s Emma Jenkins’ presentation from The Future of Branded Content, by Fire Circus from FireCircus

 

Paul Gaskell, Associate Director, The Value Engineers introduces Multiplicity

Paul Gaskell from The Value Engineers’ presentation from The Future of Branded Content, by Fire Circus from FireCircus

 

Section 3: The Power of User-Generated Content

“YouTube – a creative perspective” – from Steve Paler, YouTube Creative Services

Steve Paler from Youtube’s presentation from The Future of Branded Content, by Fire Circus from FireCircus

 

Graham Hodge, Global Head of Branded Content, shows how LBiDigitas’ clients are cracking it:

Graham Hodge at The Future of Branded Content by Fire Circus from FireCircus

 

Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.

Sadly we don’t have a copy of Dan’l’s presentation yet, but you can read more at vice.com

 

Section 4: The Future of Branded Content

“Making Content Count” – James Booth, CEO & Founder, Rockabox

James Booth presentation from The Future of Branded Content by Fire Circus from FireCircus

 

The Future of Branded Content – over to you…