Following our highly-successful and thought-provoking conference on The Future of Branded Content on 26th September in London, we are happy to share some of the highlights from the presentations.
Section 1: Content is dead; long live Branded Content
From Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist
And Russell introduced Stephen Upstone from LoopMe:
Insights from Giles Pocock, VP Client Services, Propaganda
Peter Burns, Marketing and eCommerce, Waitrose – storytelling:
Section 2: Infectious content
From Emma Jenkins, Chief Marketing Officer, giffgaff
Paul Gaskell, Associate Director, The Value Engineers introduces Multiplicity
Section 3: The Power of User-Generated Content
“YouTube – a creative perspective” – from Steve Paler, YouTube Creative Services
Graham Hodge, Global Head of Branded Content, shows how LBiDigitas’ clients are cracking it:
Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.
Sadly we don’t have a copy of Dan’l’s presentation yet, but you can read more at vice.com
Section 4: The Future of Branded Content
“Making Content Count” – James Booth, CEO & Founder, Rockabox
The Future of Branded Content – over to you…
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Games – the ultimate in Branded Content?
Get your game face on! Your content marketing could be revolutionised by Games.
I am delighted to invite you to The Future of Branded Content event, presented by Fire Circus. We have a fantastic line-up of speakers, all sharing innovative and inspiring stories around their Branded Content.
Let’s get this Fire started
This week (26th September) at The Hospital Club in London’s Covent Garden, we will be unleashing ideas, insights and inspiration for the Future of Branded Content.