Following our highly-successful and thought-provoking conference on The Future of Branded Content on 26th September in London, we are happy to share some of the highlights from the presentations.
Section 1: Content is dead; long live Branded Content
From Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist
And Russell introduced Stephen Upstone from LoopMe:
Insights from Giles Pocock, VP Client Services, Propaganda
Peter Burns, Marketing and eCommerce, Waitrose – storytelling:
Section 2: Infectious content
From Emma Jenkins, Chief Marketing Officer, giffgaff
Paul Gaskell, Associate Director, The Value Engineers introduces Multiplicity
Section 3: The Power of User-Generated Content
“YouTube – a creative perspective” – from Steve Paler, YouTube Creative Services
Graham Hodge, Global Head of Branded Content, shows how LBiDigitas’ clients are cracking it:
Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.
Sadly we don’t have a copy of Dan’l’s presentation yet, but you can read more at vice.com
Section 4: The Future of Branded Content
“Making Content Count” – James Booth, CEO & Founder, Rockabox
The Future of Branded Content – over to you…
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