Following our highly-successful and thought-provoking conference on The Future of Branded Content on 26th September in London, we are happy to share some of the highlights from the presentations.
Section 1: Content is dead; long live Branded Content
From Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist
And Russell introduced Stephen Upstone from LoopMe:
Insights from Giles Pocock, VP Client Services, Propaganda
Peter Burns, Marketing and eCommerce, Waitrose – storytelling:
Section 2: Infectious content
From Emma Jenkins, Chief Marketing Officer, giffgaff
Paul Gaskell, Associate Director, The Value Engineers introduces Multiplicity
Section 3: The Power of User-Generated Content
“YouTube – a creative perspective” – from Steve Paler, YouTube Creative Services
Graham Hodge, Global Head of Branded Content, shows how LBiDigitas’ clients are cracking it:
Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.
Sadly we don’t have a copy of Dan’l’s presentation yet, but you can read more at vice.com
Section 4: The Future of Branded Content
“Making Content Count” – James Booth, CEO & Founder, Rockabox
The Future of Branded Content – over to you…
Related Post
Final Speaker line-up confirmed
Fire Circus is proud to announce an amazing list of speakers with some fantastic Branded Content stories to share, from YouTuibe, giffgaff, LBi and pd3.
I am delighted to invite you to The Future of Branded Content event, presented by Fire Circus. We have a fantastic line-up of speakers, all sharing innovative and inspiring stories around their Branded Content.
Hear O2, Nike and SONY’s content stories
Alice Driscoll announced as new speaker for The Future of Branded Content conference, on Thursday 26th September 2013 at the Hospital Club in Covent Garden, London.
How VICE.com became a Top 5 global and YouTube brand?
VICE.com rightfully dominates social media, based upon it’s totally enthralling content. It is now ranked as one of YouTube’s top 5 brands and it continues to shine. Find out how…