Since joining The Value Engineers in 2010, Paul has focused on market entry and growth projects, helping a wide range of clients including EA, 3M and Samsung develop compelling and customer-focused strategies to evolve new and difficult markets. The growth in digital has driven a key area of focus for Paul’s strategy work as clients seek to develop of compelling multi-channel strategies to win in digital markets.
Paul graduated from Edinburgh with a Masters in Psychology before joining Accenture 12 years ago. There he worked on strategy projects for a number of the world’s leading blue-chip organisations including Sainsbury’s, Co-Op & B&Q, in each case helping them to develop more profitable customer focused propositions.
Paul is an Associate Director at The Value Engineers and an Associate Partner at their parent company, Cello Group.