James is the CEO and Founder of Rockabox, a content, technology and distribution company, based in the heart of London's creative scene.

James founded Rockabox in 2008 with Torie Chilcott.

Rockabox is a new breed of business that specialises in realising powerful marketing opportunities for brands through the creation of cross-media entertainment formats and exploiting these through a combination of unique marketing methodology, proprietary technology, our growing online content-distribution platform, and privileged access to well-known talent.

Prior to this, he was co-founder and CEO of Tangozebra, the leading provider of digital marketing solutions in Europe, with a UK market share of 70% for its rich media solutions. Tangozebra was sold to DoubleClick/Google in 2007.

In 2003 James was nominated as the most influential person in new media by New Media Age magazine; two years later Campaign Magazine placed him fourth in a survey of the greatest Internet pioneers. In 2006 he was nominated at the NMA awards for the greatest individual contribution to new media. Tangozebra won Supplier of the Year at the 2007 Revolution awards.