Graham Hodge joined LBi in September 2010 and since then has established an award-winning global branded content practice at the agency.
His role sees him develop creative-led content programmes for some of the world’s most visible brands. Front and centre is Graham’s approach to delivering dynamic storylines that reach well beyond short, tactical campaigns and help LBi’s clients engage with their audiences, fuelling ongoing brand-led conversation across every digital touch point.
Graham has been responsible for some of LBi’s flagship branded content strategies including Sony/Xperia Studio, Peroni/Collaborazioni and Virgin Atlantic/Love is in The Air.
“Brands should understand that they need to become non-stop digital content publishers and by putting content at the heart of their marketing strategy, there is a major opportunity to forge meaningful and enduring relationships with their audiences.”