CMO at giffgaff - the first people-powered mobile network, where our members' involvement is rewarded with a rebate on their cost of calls.

Emma is Chief Marketing Officer at “the mobile network run by you” the consumer.

giffgaff is the first people powered mobile network – where our member’s involvement is rewarded with a rebate on their cost of calls.

Members who recommend their friends, help answer other members queries and suggest ideas (amongst other things) can get up to 100% of the cost of their calls back. And because people power helps keep our costs down we’re able to have really competitive prices for everyone else too.

Where we can’t expect members to help us out we try to run the business as efficiently as possible – so we’re online only, SIM only and rent our mobile network from O2.

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