The Hospital Club, Covent Garden, London
Thursday 26th September, 2013
A unique and inspiring fly through the best Branded Content online and its future role in transforming your audience and consumer engagement. Audiences are telling amazing brand stories and brands work hard to amplify these. How can your audiences get the most reward from your branded content?
“What’s the story, branded glory?”
The Future of Branded Content is a first-class event designed to help you to answer those questions – how do you inspire and drive ideas for your engaged audiences. We have a fantastic selection of speakers from brands and content creators that are leading this space, such as YouTube, Waitrose, giffgaff, Vice.com, Rockabox, Propaganda, LBi and more.
09:00 Registration and refreshments
09:15 Let the show begin – opening remarks – Simon Stokes, Fire Circus
Section 1: Content is dead; long live Branded Content
09:30 Story 1 – Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist
10:00 Story 2 - Giles Pocock, VP Client Services, Propaganda
10:30 Story 3 – Peter Burns, Marketing and eCommerce, Waitrose
11:00 Coffee Break and inspiration
Section 2: Infectious content
11:30 Story 4 – Emma Jenkins, Chief Marketing Officer, giffgaff
12:00 Story 5 – Paul Gaskell, Associate Director, The Value Engineers
12:30 Discussion Panel and questions
Section 3: The Power of User-Generated Content
13:45 Story 6 – “YouTube – a creative perspective” – Steve Paler, YouTube Creative Services
14:15 Story 7 – Graham Hodge, Global Head of Branded Content, LBi
14:45 Story 8 – Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.
15:15 Coffee Break and innovation
Section 4: The Future of Branded Content
15:45 Story 9 – “Making Content Count” – James Booth, CEO & Founder, Rockabox
16:15 Discussion panel / debate [Speakers 6 to 9]
16:45 Close – The Future of Branded Content – over to you…
For more information, including details of our tickets and speakers, visit our Eventbrite page.
Over recent years, Fire Circus has built strong relationships with a range of highly regarded, entertaining and inspiring business- and thought-leaders; Speakers who have built brands and companies, won awards and accolades. These presenters are all plain-speaking, great storytellers … and they are happy to share their experiences and expertise with you.