Fuel Ignite Engage

The Hospital Club, Covent Garden, London

A unique and inspiring fly through the best Branded Content online and its future role in transforming your audience and consumer engagement. Audiences are telling amazing brand stories and brands work hard to amplify these.  How can your audiences get the most reward from your branded content?

“What’s the story, branded glory?”

The Future of Branded Content is a first-class event designed to help you to answer those questions – how do you inspire and drive ideas for your engaged audiences. We have a fantastic selection of speakers from brands and content creators that are leading this space, such as YouTube, Waitrose, giffgaff, Vice.com, Rockabox, Propaganda, LBi and more.


09:00 Registration and refreshments
09:15 Let the show begin – opening remarks – Simon Stokes, Fire Circus

Section 1: Content is dead; long live Branded Content
09:30 Story 1 – Russell Buckley, Angel Investor, Mentor and Venture Capital Strategist
10:00 Story 2 – Giles Pocock, VP Client Services, Propaganda
10:30 Story 3 – Peter Burns, Marketing and eCommerce, Waitrose

11:00 Coffee Break and inspiration

Section 2: Infectious content
11:30 Story 4 – Emma Jenkins, Chief Marketing Officer, giffgaff
12:00 Story 5 – Paul Gaskell, Associate Director, The Value Engineers
12:30 Discussion Panel and questions

13:00 Lunch

Section 3: The Power of User-Generated Content
13:45 Story 6 – “YouTube – a creative perspective” – Steve Paler, YouTube Creative Services
14:15 Story 7 – Graham Hodge, Global Head of Branded Content, LBi
14:45 Story 8 – Dan’l Hewitt, GM AdVICE Europe at Vice Media Inc.

15:15 Coffee Break and innovation

Section 4: The Future of Branded Content
15:45 Story 9 – “Making Content Count” – James Booth, CEO & Founder, Rockabox
16:15 Discussion panel / debate [Speakers 6 to 9]
16:45 Close – The Future of Branded Content – over to you…

Future of Branded Content logo




The Hospital Club,
24 Endell St,
London WC2H 9HQ

Time: 8.30am for 9.15am start

For more information, including details of our tickets and speakers, visit our Eventbrite page.

Future of Branded Content logo

Over recent years, Fire Circus has built strong relationships with a range of highly regarded, entertaining and inspiring business- and thought-leaders; Speakers who have built brands and companies, won awards and accolades. These presenters are all plain-speaking, great storytellers … and they are happy to share their experiences and expertise with you.

Emma Jenkins

Chief Marketing Officer, GiffGaff
CMO at giffgaff - the first people-powered mobile network, where our members' involvement is rewarded with a rebate on their cost of calls.

Paul Gaskell

Assoc. Director, Value Engineers

Cameron Farrelly

Head of Project Creation at pd3

Simon Stokes

Fire Circus Founder

James Booth

CEO, Rockabox, London

Russell Buckley

angel investor, VC strategist

Steve Paler

Head of Creative Services (EMEA), Google | YouTube

Graham Hodge

Head of Branded Content, LBi
Graham Hodge joined LBi in September 2010 and since then has established an award-winning global branded content practice at the agency.

Fire Circus was born out of a passion to make conferences more exciting and engaging.

We aim to ignite your passions with the most inspiring stories and innovative case studies. We run thought-leadership programmes that inspire, connect and develop the best digital marketing professionals.

We focus on our valued customers and our creative & innovative events, supported by our energetic team.  Fire Circus is a market-leader in the best, most thought-provoking, inspiring and leadership conferences and events.


Events / Conferences – Digital | Marketing | Strategy.

We aim to inspire senior decision-makers and digital marketing leads in all areas of digital marketing from UK, Europe and beyond.  We challenge and inspire you through thought-provoking, entertaining content from world-class speakers.  We hope you enjoy the events from arrival and return for more.

Fire Circus’ ambition is to inspire the digital / marketing creative minds to be better connected and inspired-by-innovation, so that you are can meet the challenges and opportunities brought about by digital technology and global consumers.


We can provide consultancy on digital marketing strategy, consumer journeys and digital thought-leadership.

Event planning

Fire Circus offers clients bespoke events services, expertly covering all aspects of event organising, from ideas to delivery.

Our range of services include:
– Content and speaker research
– Budget & planning
– Marketing strategy and campaign planning
– Process and delivery
– Post-event review and key learnings

Who We Work With

Newly launched, by the team that won UK Top Social Brand 2013, we are developing a strong client portfolio, which we hope will include you. We offer bespoke solutions for our clients and work intimately with you to ensure we help you to exceed your objectives. We are proud to work with:


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Orbis Wharf
Bridges Court Rd
SW11 3GX

+44 (0) 207 924 7661
+44 (0) 7545 455007

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